Skip to main content

The Wallaroo Story

Founded in 2002, the Wallaroo Hat Company is dedicated to quality craftsmanship in functional and fashionable hat designs – adjustable, packable and comfortable. Inspired by trips to her husband’s family in Australia, Stephanie Carter (founder and CEO) wanted to share her understanding of sun exposure and the threat of skin cancer far and wide. This transpired into developing a range of UPF protection hats to suit. From inception to now, Wallaroo are dedicated to fulfilling this mission. When Stephanie started Wallaroo, she was sure of the purpose – to craft sun protective hats that make you look and feel great. From the Wallaroo Hat Company’s home base in Colorado, they focus on quality craftsmanship and functional, fashionable designs.

The Wallaroo Mission

Wallaroo’s mission from inception has been to help eliminate the threat of skin cancer through information and prevention. As a leader in the sun protective hat industry, Wallaroo takes this health threat very seriously. Their hats are tested and rated according to the UV radiation blocking capabilities. In 2014, the Wallaroo Hat Company joined the ranks as a Certified B Corporation. They invest significant time and energy into improving their organisation to meet nonprofit B labs rigorous standards of social and environmental performance, accountability and transparency. Many of the hats in the Wallaroo collection are rated UPF50+ ensuring that the customer gets a 97% UV block from the suns harmful rays. Wallaroo is actively involved with the Skin Cancer Foundation and many Wallaroo hats are recommended as an effective UV protectant. To help further their corporate philosophy, several years ago Wallaroo started a Sun Protection Commitment Campaign. Every year Wallaroo donates 1% of its profits to different organisations that undertake skin cancer research, prevention and education in the United States.

Skin Cancer Foundation Recommendation

The Skin Cancer Foundation is the only international organisation devoted solely to education, prevention, early detection, and prompt treatment of the world’s most common cancer. To earn the Seal of Recommendation, a manufacturer must provide scientific data showing that its product sufficiently and safely “aids in the prevention of sun-induced damage to the skin.” The data is reviewed by a volunteer committee of photo-biologists – experts in the study of the interaction between UV radiation and the skin. The Skin Cancer Foundation Seal of Approval Recommendation requirements are an Ultraviolet Protection Factor (UPF) of 30 or higher, acceptable test results according to the American Association of Textile Chemists and Colourists method or AS/NZS Standard, and for hats to have a minimum brim width of 3 inches. The fabrics are tested by the Australian Radiation Protection Agency and block 96-97.5% of the suns ultraviolet rays. Wallaroo sun protection hats have received this seal of approval. Always remember that a Wallaroo hat only protects the skin it covers. Safeguard the rest of your body by wearing sunglasses and sunscreen.

Shop our range of Wallaroo Hates here