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The 3-in-1 system in the filters is based on technology originally developed for NASA and they are constructed utilizing nano technology. Nano alumina along with activated carbon and other filtration ingredients are utilized to bring about this amazing new patented process. The nano alumina emits a positive charge when wet and attracts the negatively charged contaminants of protozoa, bacteria and virus.
This revolutionary new process will make every drop of water more safe and refreshing. Finally a filter that really does what its supposed to do. Unlike carbon block filters that lose as much as 70 percent of their area to the adhesives that hold the block together, the carbon has zero adhesives holding it in place making it far more efficient. The pore sizes of carbon block based filters are too big to stop any protozoa, bacteria or virus. Yes they filter chlorine and some heavy metals. They basically improve the taste of water without properly filtering out any of the more serious contaminants that can get into water supplies from time to time.
Before Water-to-Go, Dave Shanks and co-founder Cheryl Farrell, headed a textiles company that manufactured and distributed clothing brands across the World. Dave made frequent trips to India, Indonesia and China and was aghast to see ever growing mountains of plastic waste whenever he visited an industrial area. A large contributor to the problem was discarded single use water bottles.
Work began on advancing a technology that was originally developed for NASA. From this, the Water-to-Go 3-in-1 Filters were born! Combining three different technologies, the results were perfect for all outdoor pursuits and travel as all microbiological contaminants are filtered to well in excess of 99.9%.
Realising that here was a technology that could provide clean healthy water almost anywhere and which could also reduce the environmental damage being done was the motivation to establish the Water-to-Go brand and business. The challenge was, and still is, to create an organization that could positively communicate the benefits to the global marketplace with limited resources.
After investing a large amount of his own money, Dave brought on board a number of individual investors to help develop and grow the business. Many of them offered specialist business skills and experience as well as investment. In 2014, a further tranche of investment was raised by crowdfunding through Crowdcube bringing more financial and a wider skill base into the business.
At the end of 2014, the company launched a new product line the 50cl GO! Bottle aimed at everyday use such as commuters, gym users, sports people and anyone concerned about their health. The aim is to convince consumers to use this product instead of buying expensive bottled water, and thereby reduce the damage to the environment created by single-use plastic bottles. Further new products are planned for the future.
The company has continued to grow year on year and in a very short time, has not only added distributors and retailers across the World, but also fostered partnerships with a large number of campaigning charities, some of the more recent ones ranging from the The Hunger Project and the Travel Foundation to Médecins Sans Frontières (MSF) and Child Aid Gambia.