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Our founders Rob and Geoff grew up in Hebden Bridge, in West Yorkshire, back in the 1970s. A hotbed of alternative, hippy and punk culture back then, the town sparked and shaped what’s become their lifelong interest in radical political thought and social and environmental justice.

Rallying against the capitalist model and looking for fairer ways of doing things came naturally to Rob and Geoff.  On top of that, their stunning Pennine surroundings gave them an instinctive connection to nature.  Hardly surprising then that, like many Hebden residents, the two friends found work at the now legendary Suma Wholefoods Co-operative

As well as a bunch of useful business skills, at Suma Rob and Geoff learnt that you really can run a successful enterprise where ethics come before profit.  Inspired, aware, and more prepared than ever, they decided in 2008 that the time was right to do their own thing.  Friendly Soap was born.

Nowadays, Rob and Geoff might have a grey hair or two and go to bed a bit earlier, but they still have the same passionately held values and convictions as they did growing up. It’s just that now they’ve got a thriving ethical business of their own to channel them through.


Ethical credentials are great, but you’re probably wondering whether our products actually work? We certainly would. Well, you can relax, because these are feel-good products in every sense.

Our soaps are lovely bits of natural luxury. They’re packed with cleansing goodness, smell divine and can help with many things from wrestling those wrinkles to fighting off bugs (yes, even the creepy crawly types as well as coughs and colds).

Beautifully gentle, they make a rich, creamy lather you wouldn’t believe, and they won’t dry your skin because they’re full of naturally-occurring glycerine. We also use plant-based oils like coconut oil, olive oil, shea butter and cocoa butter too, so each different soap has its own magical ability to nourish and restore your skin.

For extra variety and to make sure there’s a soap you’ll fall in love with, we use essential oils, flowers, spices and herbs. These give each product its own special colour, scent and healing magic and, in the case of poppy seeds and hemp bran, the power to gently exfoliate.

Click here for Friendly Soaps